Petrolimex unveils new brand identity and logo

Petrolimex, a major energy enterprise, is launching a new brand identity system to mark a new stage of development after more than 70 years of operation. This rebranding follows the previous identity established in January 2012.

The new logo retains the core “P” character but utilizes modern geometric lines and shapes. The design incorporates a negative space “1” at the center and an upward-pointing arrow, symbolizing human progress and a forward-moving spirit. While the traditional orange and blue colors remain, the visual language has been refined to be more flexible and suitable for digital environments and diverse customer touchpoints.

The company stated that the transition aims to reflect its adaptation to market demands, technological advancements, and the global energy transition. The rebranding is built upon the core values of Heritage, Dedication, and Pioneering.