Peugeot and Citroën report growth in Formosa, Argentina

Rubén Rodríguez, the regional director for Peugeot and Citroën in Argentina, reported growth for both brands in the Formosa province. During a visit to the Le Rocher dealership, Rodríguez noted that the local market is undergoing a transformation driven by new technologies, hybrid vehicles, and evolving consumer behaviors.

Rodríguez emphasized that the role of the dealership is shifting from simple sales to specialized advisory services. He stated that dealerships must act as advisors to help customers find vehicles that match their specific needs regarding power, comfort, technology, and design.