Peugeot records strongest July sales in Czech market

In July, Peugeot registered a total of 669 vehicles in the Czech Republic, including 462 passenger cars and 207 light commercial vehicles, giving the brand a 3.05% market share – its highest monthly result of the year. The surge was driven by a full model range, the new Turbo 100 gasoline engine in the 208, and a growing share of electrified models, with 16 electric and plug‑in hybrid SUVs accounting for about 10% of those model sales. Sales were further boosted by the Peugeot Emotion Day roadshow, a summer‑limit campaign and large fleet orders for companies such as DODO, LKQ, ČEZ and VCES.

The broader Czech car market saw nearly 150,000 new registrations in the first seven months of 2026, a 4.5% increase over the previous year. SUVs dominated with a 56% share of total sales. Škoda remained the market leader, followed by Volkswagen, while Kia’s family cars rose sharply. Chinese manufacturers Omoda, Jaecoo, Chery and BYD continued to gain footholds, each entering the top‑30 best‑selling list.