Phan Quoc Cong appointed CEO of PNJ

Phan Quoc Cong has been appointed as the General Director of Phu Nhuan Jewelry Joint Stock Company (PNJ), effective April 3, 2026. He succeeds Le Tri Thong in the leadership role.

Dr. Phan Quoc Cong brings over 30 years of management experience, having held leadership positions at multinational corporations including Electrolux Vietnam, SmithKline Beecham, and Nestle Vietnam. He is notably recognized for his role in developing the X-Men personal care brand through ICP, which was later acquired by the Indian group Marico in 2011. He also previously led Saigon Food, which was acquired by a Japanese enterprise.

The PNJ Board of Directors selected Dr. Cong for his expertise in building management systems, consumer brand development, and multi-channel distribution. His strategic focus will involve technological application, operational efficiency, and the expansion of retail business activities.