Pharmaceutical sector focuses on networking and predictive technology

The Soma Convention 2026 recently concluded in Belo Horizonte, Brazil, bringing together approximately 1,689 participants, including pharmacy managers, industry representatives, and suppliers. Held at the CenterMinas Expo, the biennial event focused on networking, business generation, and innovation within the pharmaceutical sector. Paulo Henrique Ribeiro, CEO of Rede Soma, noted that the event exceeded expectations regarding participation and national reach, reinforcing the network's competitiveness.

In parallel with industry gatherings, technological advancements are addressing operational challenges in pharmaceutical retail. Predictive analysis is being utilized to combat seasonal stockouts, such as increased demand for flu medications in winter or sunscreens in summer. By crossing historical sales data with market information, tools like Cosmos Pro from Procfit allow managers to anticipate consumer behavior, reducing both product shortages and excess inventory while identifying opportunities for complementary sales.