Pharmaserve-Lilly brings obesity awareness initiative to Heraklion

Pharmaserve-Lilly is launching an experiential awareness initiative regarding obesity in Heraklion, Greece. The event is scheduled for Saturday, October 17, from 09:00 to 17:00 at Eleftherias Square.

The initiative aims to challenge stereotypes and misconceptions by treating obesity as a chronic disease rather than a matter of personal choice or willpower. Through a specially designed interactive space, visitors can participate in activities intended to provide insight into the daily challenges, thoughts, and emotions of those living with the condition.

This event is part of a broader campaign traveling to four major Greek cities: Larissa, Heraklion, Patras, and Thessaloniki. The primary goal is to encourage the public to seek valid medical information and recognize physicians as the appropriate professionals for managing the disease.