Perugia launches Coldiretti‑Philip Morris 15‑year tobacco filière roadshow

Perugia Coldiretti Philip Morris tobacco filière 15‑year agreement

The first stage of the roadshow “Da 15 anni nei territori, guardando al futuro” was launched in Perugia. It is promoted by Philip Morris Italia and the farmers’ union Coldiretti to mark the 15‑year anniversary of the filière agreement signed with the Italian Ministry of Agriculture in 2011.

The agreement sees Philip Morris purchasing roughly 45 % of the tobacco crop in Umbria, delivering an added economic value of €68.3 million per year and supporting about 9 500 jobs (direct, indirect and induced). The event, held in the Salone d’Onore of Palazzo Donini, gathered institutional, agricultural and business representatives. It highlighted the Leaf Innovation Hub’s activities, including the “Call for Innovation BeLeaf Be The Future” and the “Digital Farmer” programme, and featured remarks from Coldiretti vice‑president Gennarino Masiello on the partnership’s contribution to stability, investment and regional excellence.

Entities: Coldiretti · Gennarino Masiello · Italian Ministry of Agriculture · Perugia · Philip Morris Italia

Claims

What the coverage asserts, and how well corroborated each claim is across sources.

[● 3 SOURCES] The first stage of a roadshow titled “Da 15 anni nei territori, guardando al futuro” was launched in Perugia. (7c4263a3-2137-4dee-88f8-e4e78a8937d5,abe973ba-4c3d-41e9-bcf0-e441cdb659c6,6f856824-00f2-44de-a5d6-fc83b5435ebb)
[● 13 SOURCES] The first stage of the roadshow “Da 15 anni nei territori, guardando al futuro” started in Perugia.
[● 13 SOURCES] The Leaf Innovation Hub in Umbria runs the Call for Innovation BeLeaf Be The Future and the Digital Farmer programme.
[● 13 SOURCES] The agreement generates an annual added value of €68.3 million.
[● 13 SOURCES] The roadshow is promoted by Philip Morris Italia and Coldiretti.
[● 13 SOURCES] The roadshow celebrates 15 years since the filière agreement signed with the Italian Ministry of Agriculture in 2011.
[● 13 SOURCES] The event was held at the Salone d’Onore of Palazzo Donini and gathered representatives of institutions, agriculture and enterprises.
[● 13 SOURCES] The agreement supports roughly 9 500 jobs (direct, indirect and induced).
[● 13 SOURCES] Philip Morris purchases about 45 % of the tobacco production in Umbria.