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Philip Morris and Coldiretti launch first roadshow stage in Perugia
On 31 July 2026 the first stage of the roadshow “Da 15 anni nei territori, guardando al futuro” was launched in Perugia. The event, promoted by Philip Morris Italia and Coldiretti, marks the 15‑year anniversary of the 2011 filière agreement with the Italian Ministry of Agriculture.
Philip Morris buys roughly 45 % of the tobacco produced in Umbria, generating an annual added value of €68.3 million and supporting about 9 500 jobs (direct, indirect and induced). The Leaf Innovation Hub, located in the region, runs the Call for Innovation BeLeaf Be The Future and the Digital Farmer programme. The opening ceremony was held in the Salone d’Onore of Palazzo Donini and featured speakers Gennarino Masiello (Coldrietti Vice‑President), Cesare Trippella (Philip Morris Director Value Chain) and Luisa Maurizi (Philip Morris Director Leaf).
Entities
Cesare Trippella · Coldiretti · Coldrietti · Gennarino Masiello · Italian Ministry of Agriculture · Perugia · Philip Morris Italia
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 4 SOURCES] The first stage of a roadshow titled “Da 15 anni nei territori, guardando al futuro” was launched in Perugia. www.agrapress.it · www-preprod.liberoquotidiano.it · tuttoggi.info · www.notizie.it
- [● 13 SOURCES] The first stage of the roadshow “Da 15 anni nei territori, guardando al futuro” started in Perugia. www.agrapress.it · www-preprod.liberoquotidiano.it · www.sassuolo2000.com · www.lospecialegiornale.it · lecodellitorale.it · +8 more
- [● 14 SOURCES] The Leaf Innovation Hub runs the Call for Innovation BeLeaf Be The Future and the Digital Farmer programme. www.agrapress.it · www-preprod.liberoquotidiano.it · www.sassuolo2000.com · www.lospecialegiornale.it · lecodellitorale.it · +9 more
- [● 14 SOURCES] The agreement generates an annual added value of €68.3 million. www.agrapress.it · www-preprod.liberoquotidiano.it · www.sassuolo2000.com · www.lospecialegiornale.it · lecodellitorale.it · +9 more
- [● 14 SOURCES] The roadshow is promoted by Philip Morris Italia and Coldiretti. www.agrapress.it · www-preprod.liberoquotidiano.it · www.sassuolo2000.com · www.lospecialegiornale.it · lecodellitorale.it · +9 more
- [● 14 SOURCES] The roadshow celebrates 15 years since the filière agreement signed with the Italian Ministry of Agriculture in 2011. www.agrapress.it · www-preprod.liberoquotidiano.it · www.sassuolo2000.com · www.lospecialegiornale.it · lecodellitorale.it · +9 more
- [● 13 SOURCES] The event was held at the Salone d’Onore of Palazzo Donini and gathered representatives of institutions, agriculture and enterprises. www.agrapress.it · www-preprod.liberoquotidiano.it · www.sassuolo2000.com · www.lospecialegiornale.it · lecodellitorale.it · +8 more
- [● 14 SOURCES] The agreement supports roughly 9 500 jobs (direct, indirect and induced). www.agrapress.it · www-preprod.liberoquotidiano.it · www.sassuolo2000.com · www.lospecialegiornale.it · lecodellitorale.it · +9 more
- [● 14 SOURCES] Philip Morris purchases about 45 % of the tobacco production in Umbria. www.agrapress.it · www-preprod.liberoquotidiano.it · www.sassuolo2000.com · www.lospecialegiornale.it · lecodellitorale.it · +9 more
- [● 3 SOURCES] The first stage of the roadshow took place at the Salone d’Onore of Palazzo Donini in Perugia. www.agrapress.it · www.notizie.it · www-preprod.liberoquotidiano.it