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[BUSINESS] · Italy · 21 sources

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Philip Morris and Coldiretti launch first roadshow stage in Perugia

On 31 July 2026 the first stage of the roadshow “Da 15 anni nei territori, guardando al futuro” was launched in Perugia. The event, promoted by Philip Morris Italia and Coldiretti, marks the 15‑year anniversary of the 2011 filière agreement with the Italian Ministry of Agriculture.

Philip Morris buys roughly 45 % of the tobacco produced in Umbria, generating an annual added value of €68.3 million and supporting about 9 500 jobs (direct, indirect and induced). The Leaf Innovation Hub, located in the region, runs the Call for Innovation BeLeaf Be The Future and the Digital Farmer programme. The opening ceremony was held in the Salone d’Onore of Palazzo Donini and featured speakers Gennarino Masiello (Coldrietti Vice‑President), Cesare Trippella (Philip Morris Director Value Chain) and Luisa Maurizi (Philip Morris Director Leaf).

Entities

Cesare Trippella · Coldiretti · Coldrietti · Gennarino Masiello · Italian Ministry of Agriculture · Perugia · Philip Morris Italia

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about 2 months ago
about 2 months ago