Philip Morris International reports €343 billion EU economic contribution

A study prepared by EY-Parthenon reveals that Philip Morris International (PMI) contributed nearly €343 billion to the European Union economy between 2021 and 2025. The economic footprint includes €22.3 billion spent with European suppliers and €27.4 billion invested across the company’s European operations.

According to the report, PMI’s activities supported approximately 164,000 jobs in 2025, including 22,500 direct positions. The company also recorded €39.5 billion in exports, reinforcing Europe’s role as a manufacturing hub. Research and development efforts included €422 million invested across Europe and approximately €2.2 billion in R&D activities in Switzerland.

PMI noted that more than half of its net revenues in Europe were derived from smoke-free products in the fourth quarter of 2025. The company has invested over $16 billion globally since 2008 to develop and commercialize products such as heated tobacco devices, nicotine pouches, and e-vapor products.