Philip Morris Japan launches IQOS ILUMA i Black Friday discounts

Philip Morris Japan has initiated a Black Friday promotion for its IQOS ILUMA i heated-tobacco device lineup. Running from October 26 through November 8, 2026, the campaign offers price reductions on three specific models at participating convenience stores across Japan, including 7-Eleven, FamilyMart, and Lawson.

Discounted models include the IQOS ILUMA i ONE, priced at ¥2,980 (a ¥1,000 saving), the IQOS ILUMA i at ¥4,980 (a ¥2,000 saving), and the IQOS ILUMA i PRIME at ¥7,980 (a ¥2,000 saving). This marks the fourth nationwide convenience-store discount promotion for IQOS in 2026.

In addition to hardware discounts, Philip Morris Japan has expanded its product offerings with the launch of ‘テリア ブラック ミント パール’ (TEREA Black Mint Pearl). This new flavor features a capsule in the filter designed to provide a deep mint sensation and was released in specialty stores on October 15, followed by a wider rollout to convenience stores on October 19.