Philip Morris Japan to release limited IQOS ILUMA i Beyond Models

Philip Morris Japan has announced the upcoming release of the limited edition “IQOS ILUMA i Beyond Models,” scheduled to begin rolling out on November 18, 2026. The new series features a blue-themed design concept titled “BEYOND the Surface,” utilizing translucent parts and a variety of textures.

The collection includes three distinct models:

• IQOS ILUMA i PRIME Beyond Model: A dark blue body paired with soft-touch blue silicone, priced at 11,980 yen. • IQOS ILUMA i Beyond Model: A deep blue body with a white door that reveals internal details, priced at 7,980 yen. • IQOS ILUMA i ONE Beyond Model: A metallic blue body with a translucent blue cap, priced at 4,980 yen.

This release marks the first time the IQOS ILUMA series has incorporated silicone materials. Additionally, the company is launching “TEREA Golden Breeze Pearl” tobacco sticks on November 9.