Philippine banking brands outpace ASEAN growth

Philippine banking brands recorded a 19 percent growth in brand value, reaching 13.2 billion dollars, which exceeds the 5 percent growth rate seen across the Southeast Asian sector, according to the Brand Finance ASEAN 500 2026 report.

BDO Unibank remains the most valuable brand in the Philippines at 3.5 billion dollars, ranking 16th in the ASEAN region. Jollibee follows closely, ranking 17th with a brand value of 3.3 billion dollars. Bank of the Philippine Islands (BPI) moved up to 19th place in the region after a 37 percent increase in brand value to 3.2 billion dollars. BPI and Jollibee recorded the fourth and fifth largest brand value gains in ASEAN, respectively.

Other Philippine lenders also saw significant increases. Asia United Bank (AUB) brand value rose 133 percent to 226 million dollars, while China Banking Corp. grew 42 percent to 416 million dollars. Rizal Commercial Banking Corp. (RCBC) and Security Bank Corp. both reported 45 percent growth, and Philippine National Bank saw a 37 percent increase. Additionally, Land Bank of the Philippines and Metrobank both reached brand values of 1.6 billion dollars.