Philippines launches Visayas tourism campaign via Cebu

The Philippine Department of Tourism, Mactan-Cebu International Airport (MCIA), and the Visayas Island-Chamber Tourism Alliance have launched the ‘Discover the Visayas, #FlyViaCebu’ campaign. The initiative aims to promote multi-island travel by using Cebu as a regional gateway to several destinations.

The initial phase focuses on six locations: Lapu-Lapu, Panglao, Boracay, Siquijor, Guimaras, and Biliran. Under the theme ‘One Gateway. More Islands.’, the campaign provides travelers with information to plan itineraries that combine multiple islands in a single trip. MCIA will facilitate these connections through domestic flights and onward sea and land transport, supported by its CEB Connects transfer service.

Distribution partners Trip.com and Klook will assist with bookings for flights, accommodations, and local activities. The campaign highlights diverse attractions, including the marine activities of Panglao and Boracay and the nature-based sites of Siquijor and Biliran.