Philippines live shopping expands for 9.9 mega campaign

The 9.9 shopping season in the Philippines is seeing a significant surge in live commerce activities. Star Digital Solutions is launching over 1,000 hours of livestream shopping across more than 100 sessions, nearly doubling its previous output from the 6.6 sale. The agency is partnering with major brands including L’Oréal Group, P&G, Unilever, and Nestlé, utilizing popular creators such as Nadine Lustre and BINI to drive engagement.

Simultaneously, nubia Philippines is participating in the 9.9 campaign with its NEOverse 9.9 MAXXING Live Fest. The brand is featuring actress Sanya Lopez in her live-selling debut across TikTok, Shopee, and Lazada. The campaign focuses on the nubia Neo 5 Series, offering various discounts, vouchers, and promotional rewards to consumers during the shopping period.