Philippines prepares for 9.9 e-commerce mega campaign

Retailers and digital agencies in the Philippines are preparing for the upcoming 9.9 e-commerce mega campaign. Star Digital Solutions (SDS), a TikTok Shop Partner agency, is scaling its operations for the event, planning over 100 livestream sessions totaling more than 1,000 hours. The agency is working with various brands in the FMCG, beauty, fashion, health, and technology sectors to integrate shop management, performance marketing, and content creation.

In the sporting goods sector, Decathlon Philippines has announced a 9.9 Mega Sale running from September 7 to 16. The promotion includes online exclusive discount vouchers ranging from ₱250 to ₱1,000 and flash deals via their mobile app, aimed at helping consumers secure holiday gifts ahead of the peak Christmas shopping season.