Philips Avent campaign highlights maternal support needs

Philips Avent has launched the ‘A mom is born’ campaign, emphasizing the need for increased support for new mothers. The initiative, paired with the ‘Share the Care’ movement, encourages partners, family, and friends to actively assist with daily responsibilities to provide mothers with much-needed personal time.

A study conducted by OnePoll for Philips reveals significant challenges faced by new mothers. According to the research, 61% of mothers have one hour or less available per day for their basic needs, while 44% feel pressured to ‘do everything’ themselves. Additionally, 51% of mothers report that a lack of sleep contributes to increased pressure.