Philips launches new OLED TV models in Germany

Philips announced two new OLED television models for the German market. The OLED760 is a 77‑inch premium TV priced at €1,549, featuring Philips’ Ambilight system, the Titan operating system, 120 Hz gaming refresh rate, HDR support and high contrast performance. Reviewers highlighted its vivid colour reproduction, deep blacks and strong overall value.

The company also unveiled the OLED720, positioned as an entry‑level model available in 55‑ and 65‑inch sizes. It offers 4K resolution at up to 144 Hz, Dolby Vision HDR, Google TV with voice assistance, Dolby Atmos sound and a suite of gaming features such as ALLM and VRR. The OLED720 does not include Ambilight, and Philips has not disclosed a launch date or price, though analysts expect it to be priced below €1,000 to stay competitive.