Philly Love sports boutique opens in Ocean City

Philly Love, a new sports-inspired boutique, has opened at 838A Asbury Ave. in Ocean City. The retail shop, a brand of Bella U, held a ribbon-cutting ceremony on Sept. 4 to celebrate its grand opening and rebranding.

The store specializes in boutique apparel and merchandise for Philadelphia sports teams, including the Eagles, Phillies, Sixers, and Flyers. The inventory features custom crewnecks, mock-neck sweatshirts, vintage-style hats, and various game-day tops for men, women, and youth. The shop occupies the former location of Bella U, which previously operated as a women's clothing and lifestyle boutique.