PHLUR launches fragrance brand in Portugal via Sephora

The fragrance brand PHLUR has launched in Portugal, available exclusively through Sephora. Moving away from traditional perfumery models that encourage finding a single signature scent, the brand focuses on fragrances inspired by emotions, personal stories, and different moods.

The collection includes various scents such as 'Missing Person', 'Vanilla Skin', and 'Heavy Cream'. To enhance the olfactory experience, the brand promotes scent layering, offering a range of products that includes hair and body fragrances, body oils, and deodorants to allow users to combine different scents throughout the day.