PhonePe Launches PulsePro Enterprise Platform for Hyperlocal Market Intelligence

PhonePe, India's leading digital payments platform, unveiled PulsePro on Thursday, 30 July 2026. The enterprise intelligence service transforms aggregated, anonymised transaction data from more than 700 million users and 50 million merchants into near‑real‑time, hyperlocal market insights covering 99 % of India's postal codes.

PulsePro is designed to help businesses accelerate expansion, optimise distribution strategies, select sites and grow categories by providing a definitive source of truth for Indian economic activity. The platform builds on PhonePe Pulse, the open data initiative launched in 2021, and offers enterprise‑grade analytics while maintaining privacy standards. Karthik Raghupathy, Head of Strategy at PhonePe, said the launch responds to growing demand for deeper market intelligence beyond traditional surveys.

The service aims to replace slower, sample‑based market research with data‑driven insights that reflect actual purchase behaviour, enabling firms to make faster, more informed decisions.