Photoplay and Bermuda Tech Lab launch Frameless Production

Photoplay has entered into a partnership with creative technology firm Bermuda Tech Lab to launch ‘Frameless Production’. This new offering aims to expand production capabilities for agencies and brands throughout Australia and New Zealand.

The collaboration integrates Photoplay’s cinematic storytelling and production craft with Bermuda Tech Lab’s expertise in creative technology. The service will encompass a wide range of formats, including AI interactive technology, AR/VR, Unreal Engine production, fabrication, and immersive experiential builds.

Facundo Martinelli, APAC Creative Tech Director at Bermuda, noted that engaging ideas often transcend single production formats, potentially evolving from films into installations, software, or physical objects. The partnership seeks to provide a unified team capable of developing ideas across both physical and digital worlds.