Phuc Long opens 36th flagship store in central Hanoi

Phuc Long has officially opened its 36th flagship store at 87 Dinh Tien Hoang in Hanoi, located within the Hanoi Post Office building. The new location offers a direct view of Hoan Kiem Lake and occupies a 360 square meter space.

CEO Patricia Marques noted that securing this prime location was a significant challenge due to intense competition from other major food and beverage brands. The store's design is inspired by the Hanoi Post Office and features an Indochine style, aiming to provide more space and better amenities than previous central locations. The opening follows a period of reported business growth for the brand in the first half of 2026.