Phuong My Chi and DTAP reach 1 million views for “Gao Cua Ta”

The music video “Gao Cua Ta,” a collaboration between singer Phuong My Chi and production team DTAP, reached 1 million views in less than 48 hours following its release on October 14, 2026. Directed by Kawaii Tuan Anh, the video climbed 22 spots on YouTube’s trending music video charts within its first day.

The project utilizes contemporary musical language to explore the value of rice and the lives of Vietnamese farmers. By blending traditional folk elements with modern production, the MV aims to connect cultural heritage with the sensibilities of the Gen Z generation. Themes of nostalgia, family meals, and rural landscapes have resonated with viewers, sparking discussions on social media platforms such as Facebook and Threads.