Piauí tourism joins Rota das Emoções to target international markets

Piauí is integrating its tourism potential into the ‘Rota das Emoções’ (Emotions Route), a regional circuit that connects the states of Piauí, Maranhão, and Ceará. The initiative aims to strengthen the route as an integrated tourism product and expand the presence of Northeast Brazil in the international market.

Through a partnership between Embratur and Sebrae, the project will showcase the region's landscapes and cultural experiences to global audiences via the ‘Beautiful Destinations’ platform. Marketing efforts will include specially produced video content highlighting local traditions such as artisanal fishing, crochet, and forró, as well as key landmarks like the Parnaíba Delta, Lençóis Maranhenses, and Jericoacoara.

The strategy is designed to attract foreign tourists, stimulate economic growth in participating municipalities, and support local businesses including hospitality, gastronomy, and transportation.