Piccadilly Lights to undergo screen reconfiguration in London

Landsec and Ocean Outdoor have announced a reconfiguration of the Piccadilly Lights curved LED screen in London. Scheduled to take effect in January 2027, the new design aims to allow brands extended periods of full-screen domination.

The update will enhance capabilities for global product launches, 3D DeepScreen special effects, mixed reality, and theatrical-style trailers. While the display will maintain its signature patchwork formation, it will gain the flexibility to transition between five or six brands.

The project integrates the digital screen with The Venue, a physical stage located underneath in Piccadilly Circus. This setup allows for live-streamed events and immersive pop-up experiences, which have previously generated significant social media engagement and international coverage.