PicPay expands SME services with AI while fintech stocks fluctuate

PicPay is expanding its services for small and medium-sized enterprises (SMEs) through PicPay Empresas. The fintech aims to connect businesses to its user base of over 70 million people by offering tools such as geolocalized advertising, allowing merchants to reach customers within a five-kilometer radius. Additionally, the company is introducing artificial intelligence agents, starting with a marketing agent designed to suggest communication texts and manage local campaigns.

In recent trading on US stock exchanges, Brazilian fintech performance showed mixed results. PagBank saw an average daily increase of 1.02% between September 8 and September 11, bolstered by announcements regarding dividend distributions and share buybacks. Conversely, PicPay and Nubank experienced declines, with PicPay seeing an average daily drop of 2.34% and Nubank falling by 1.24% during the same period.