Pie AI Platform Secures New Funding to Expand Small Business Services

Pie, an AI‑driven marketing platform for small businesses, announced a $19.5 million Series A round led by Lightspeed Venture Partners, bringing its total financing to $23.7 million. The round also included Capital One Ventures, SciFi VC, F‑Prime, Commerce Ventures and WEX Venture Capital.

Separately, Pie received an undisclosed investment from Amex Ventures, the corporate venture arm of American Express, to accelerate growth of its three‑product suite – AI Search, Growth and Front Desk – which automate local discovery, multi‑channel advertising and AI‑powered call handling. The company plans to use the new capital to broaden its product lineup, expand its team and forge additional partnerships.

Pie recently integrated its services with MoeGo, a platform used by more than 10,000 pet‑care businesses, reporting an average 15‑times return on advertising spend for participating firms. The startup aims to give local owners agency‑level marketing capabilities without the associated cost or complexity, targeting the roughly 30 million small businesses in the United States.