Piedmont promotes wellness through local gastronomy and tourism

The Piedmont region is promoting a new model of wellness that integrates local gastronomic excellence with healthy lifestyles and sustainable tourism. Recent initiatives have highlighted the connection between high-quality regional products—such as premium wines, IGP Piedmont hazelnuts, and DOP rice—and overall well-being.

In Villafranca d'Asti, the Bric Bordone farm is hosting a “Journey into Wellness” event. The program includes Hatha Yoga sessions held among hazelnut groves and artisanal pastry workshops focused on preparing IGP Piedmont hazelnut biscuits. These activities aim to promote physical and mental relaxation while celebrating local zero-kilometer products and traditional recipes.