Piedmont region launches radio campaign to promote parks

The regional government of Piedmont in Italy has started a national radio advertising campaign aimed at promoting its protected natural areas. The spots highlight destinations such as Val Grande, the Sacri Monti and other parks, with the goal of boosting tourism and raising awareness of the region’s environmental assets.

The initiative is part of a broader effort by the region to develop experiential tourism and improve the visibility of its natural heritage, complementing other local news about infrastructure, emergencies and community events reported in the same period.