Piedmont tourism: Airbnb generates €15.7 million in small towns

Airbnb tourism Piedmont economy short-term rentals Italian domestic tourism rural development

A report by The European House – Ambrosetti for Airbnb highlights the economic impact of short-term rentals in small Piedmontese municipalities. In towns with fewer than 30,000 inhabitants, Airbnb guests generated 15.7 million euros in tourism spending last year.

Domestic tourism serves as a primary driver for these less-visited areas, with Italian travelers accounting for 74% of guests, compared to 26% from abroad. Small villages, including Montecrestese, Locana, and Ornavasso, benefit significantly from this influx. In Montecrestese specifically, Airbnb guests generated over 62,800 euros in tourism spending in 2025.

Entities

Airbnb · Montecrestese · Piedmont · The European House – Ambrosetti

Claims

What the coverage asserts, and how many sources carry each claim.

[● 2 SOURCES] Airbnb guests generated 15.7 million euros in tourism spending in Piedmontese municipalities with fewer than 30,000 inhabitants last year. www.lavocedialba.it · www.lavocediasti.it
[● 2 SOURCES] 74% of Airbnb guests in these Piedmontese municipalities are Italian, while 26% are foreign. www.lavocedialba.it · www.lavocediasti.it
[● 2 SOURCES] The European House – Ambrosetti prepared a report for Airbnb regarding tourism in Piedmont. www.lavocedialba.it · www.lavocediasti.it
[● 2 SOURCES] Airbnb guests generated over 62,800 euros of tourism spending in Montecrestese in 2025. www.lavocedialba.it · www.lavocediasti.it

Sources

Turisti sull’Altopiano: alloggi prima voce di spesa, poi i ristoranti | 7 Comuni Online - Il quotidiano di Asiago e dei Sette Comuni [www.7comunionline.it]

25 days ago

Che ricchezza il turismo Airbnb [www.lavocedialba.it]

26 days ago

Che ricchezza il turismo Airbnb [www.lavocediasti.it]

26 days ago