Pieria tourism campaign reaches 242,000 views in Benelux

The Pieria Tourism Development and Promotion Organization (P.O.T.A.P.) has completed a digital marketing campaign targeting the Benelux market. Conducted in collaboration with the international travel platform HolidayPirates, the initiative aimed to increase the visibility of the ‘Olympus Riviera’ destination among Dutch and Belgian travelers.

According to the final evaluation report from HolidayPirates, the campaign generated over 242,000 total views. A video Reel shared on Facebook and Instagram was particularly successful, garnering 67,645 views and driving significant traffic to the official website, Olympusrivieragreece.gr.

The campaign leveraged the international recognition of Mount Olympus following its designation by UNESCO to promote the region's combination of natural landscapes, culture, and history.