Pieria tourism officials host Apollo director to target Scandinavian market

The Pieria Tourism Development and Promotion Organization (P.O.T.A.P.) is working to expand the international presence of the ‘Olympus Riviera’ destination by targeting the Scandinavian market.

On September 28, Nina Hornewall, the Commercial Director of the major Scandinavian tour operator Apollo, visited Pieria. The visit was organized through a joint invitation from P.O.T.A.P. and the Vice Governor of Pieria, Sofia Mavridou, with assistance from E.O.T. Scandinavia Director Eftychia Aivaliotis.

During her visit, Hornewall inspected selected hotel units to evaluate local hospitality infrastructure and services. The visit concluded with a formal dinner involving P.O.T.A.P. officials, including President Giorgos Karalis, Financial Manager Stelios Ouzas, and Director Vasileios Dimou, to discuss strategic cooperation and market penetration in Scandinavia.