Pierre Fabre selects Spain for international launch of Même cosmetics

French pharmaceutical group Pierre Fabre has selected Spain as the pilot market for the international launch of Même, a dermocosmetic brand specifically designed for oncology patients and sensitive skin. The brand will debut this October in Spanish pharmacies and at El Corte Inglés.

Founded in 2016 by Juliette Couturier and Judith Levy, Même focuses on addressing the side effects of cancer treatments, such as extreme dryness, hair loss, and nail fragility. The product range includes 74 references across six categories, including facial and body care, nail polish, and makeup. The formulations consist of 98% natural ingredients and have been tested in hospitals with oncologists and patients.

Following Pierre Fabre's acquisition of a majority stake in 2023, the brand aims to leverage the group's research and development capabilities in oncology and dermatology. The product line is also designed to cater to men, who account for 47% of cancer diagnoses in Spain. Future expansions are expected to include sun protection products.