Pilakoutas Group unveils new BMW showroom in Nicosia

The Pilakoutas Group has unveiled a fully renovated showroom in Nicosia, Cyprus, for the BMW, MINI, and BMW Motorrad brands. The new facility adopts the international ‘BMW Retail.Next’ philosophy, aiming to redefine the premium automotive retail experience by integrating physical and digital environments.

The showroom is designed to facilitate personalized service, allowing visitors to explore models and customization options through an interactive and direct approach. The launch event was attended by high-ranking BMW Group executives, including Bernhard Kuhnt, Senior Vice President of the BMW Group, and Dr. Alexander Wehr, President and CEO of BMW Group Central and Southeastern Europe.

Charalambos Pilakoutas, CEO of Pilakoutas Group, highlighted the four-generation partnership between the Group and BMW, emphasizing a shared commitment to excellence and continuous investment in technology, facilities, and customer experience.