Pindos Atletico rap group sponsors Pyrso Grevenon football team

The rap group Pindos Atletico has announced a sponsorship deal with the local football team Pyrso Grevenon in Greece. This collaboration is considered unprecedented within the Greek context, though similar partnerships have occurred internationally.

Pindos Atletico is known for blending rap with traditional Epirus sounds, incorporating the identity of the Pindos region into their music. The partnership includes the presentation of the team’s third kit for the current season, which was specifically designed to reflect the group’s aesthetic. The jersey design, created by local designer Vandal, draws inspiration from the group’s latest album, ‘URSA MAJOR’, and features the bear, which is the group’s symbol.

The project aims to promote local culture by uniting music, design, and sports from the Grevena region. The new kit is available for purchase online via slayonfleek.com.