Pink Cheeks expands retail presence in Brazil

Pink Cheeks has expanded its distribution strategy, increasing its physical presence to over 250 points of sale across Brazil. The expansion includes partnerships with four major retail networks: DPSP (owner of Drogaria São Paulo and Drogarias Pacheco), Centauro, Decathlon, and Me. Linda.

The largest component of this expansion is the partnership with DPSP, which brings products to 200 stores: 158 Drogaria São Paulo locations in São Paulo and 42 Drogarias Pacheco locations in Rio de Janeiro. Products will also be available via DPSP’s website and app for nationwide delivery.

Additionally, Pink Cheeks is entering Centauro through its digital channels and 13 physical stores in cities including São Paulo, Curitiba, Belo Horizonte, Rio de Janeiro, and João Pessoa. The brand is also joining Decathlon’s product mix and expanding through Me. Linda with 40 stores across São Paulo, Rio Grande do Sul, Santa Catarina, the Distrito Federal, and Paraná.