Pinterest advises early advertising for Black Friday and Cyber Monday

Pinterest has released guidance for businesses preparing for the Black Friday and Cyber Monday (BFCM) shopping season, emphasizing the importance of early campaign launches. According to Pinterest, users in Europe are 43% more likely than non-users to begin festive shopping early.

Data from a TransUnion study commissioned by Pinterest indicates that 36% of the impact from Pinterest advertisements occurs after the first eight weeks of a campaign. The platform suggests that brands building demand well in advance of peak shopping days see better results than those launching promotions only when offers go live. As an example of successful early engagement, Pinterest cited an Urban Outfitters campaign that achieved a 50% year-over-year increase in conversions in 2023.