Pinterest opens new business hub in Buenos Aires

Pinterest has announced the opening of a new business hub in Buenos Aires to strengthen its presence in Argentina, Chile, and Colombia. The initiative aims to bring the platform closer to advertisers, agencies, creators, and the digital ecosystems of these three markets as part of the company’s international growth strategy.

Marcos Westphalen, Pinterest’s Vice President for Latin America, leads the broader regional organization. The decision to focus on these specific markets is driven by audience data: Pinterest reaches 45% of internet users aged 18 to 34 in Argentina, 58% of users aged 16 to 24 in Chile, and 57% of users aged 16 to 24 in Colombia.

The new local team will provide regional expertise and support to capitalize on business opportunities. Westphalen noted that more than half of the people who visit Pinterest do so with commercial intent, which influences the company’s approach to market engagement.