Pinterest reports 640 million monthly active users in 2026

Pinterest has reached 640 million monthly active users as of the second quarter of 2026, according to recent data. This represents a steady increase from 537 million monthly active users recorded in 2024.

The platform, which functions as a visual discovery engine, reported generating $2.188 billion in revenue during the first half of 2026. The United States remains a major market for the service, accounting for 103.35 million users.

Demographic data indicates that approximately 69.4% of the user base is female, while 22.6% is male. Millennials, specifically those aged 25 to 34, constitute about one-third of the total user population. From a marketing perspective, users are reported to be three times more likely to click on a pin and visit a brand website compared to other social media platforms.