Piotr Lubiewa-Wieleżyński joins Biedronka as Retail Media Director after leaving Carrefour

Piotr Lubiewa‑Wieleżyński, a senior manager who spent more than nine years at Carrefour Polska, has left the French retailer. He previously held roles such as Commercial Director for the hypermarket, drugstore and perfumery divisions and was responsible for key strategic and commercial areas.

From July 2026 he will serve as Retail Media Director at Biedronka, the Polish discount chain owned by Jerónimo Martins. The move brings him back to the retailer where he began his career, and aligns with the growing focus on monetising retail media and consumer data within the Polish grocery sector.