Pipedrive launches Nova AI tool to automate sales workflows

Pipedrive has launched Nova, an AI-powered meeting intelligence tool integrated directly into its CRM platform. The tool is designed to assist sales teams by automating administrative tasks such as meeting preparation, recording, and CRM updates.

Before meetings, Nova analyzes deal histories, emails, and previous conversations to provide context for sales representatives. During calls, the tool can record and transcribe conversations via Pipedrive’s desktop application or through integrations with Google Meet, Zoom, and Microsoft Teams. Following a meeting, Nova generates transcripts, summaries, and identifies next steps. It also proposes updates to CRM fields, such as deal stage and value, though these changes require manual approval from the salesperson to ensure data accuracy.

The launch aims to address inefficiencies in sales workflows. According to Pipedrive’s 2026 CRM Trends Report, 42% of sales and marketing professionals spend at least 40% of their workday on non-revenue-generating activities. Nova is intended to reduce this administrative burden rather than replace human sales agents.