Piraeus Bank's Yellow program wins three European Loyalty Awards

Piraeus Bank’s Yellow loyalty program has received three major honors at the European Loyalty Awards 2026, held in London on September 3. The program won in all three categories for which it was nominated: Best European Long-Term Loyalty Program, Best Cashback Loyalty Initiatives in Europe, and Best European Loyalty Program/Initiative - Financial Services.

The judging committee described Yellow as ‘an exceptional customer reward program and an absolutely worthy winner,’ noting it is among the strongest loyalty programs ever evaluated in the financial sector. The committee also highlighted the program’s extensive partner ecosystem, which allows for redemptions at merchants meeting consumers' daily needs.

Yiannis Rokkas, General Manager and Head of Group Marketing & Corporate Communication at Piraeus, stated that the awards confirm the program's competitiveness at a European level, placing it alongside major international programs such as those from Mastercard, Shell, and Vodafone.