Pizza Hut launches football campaign with Josh Allen

Pizza Hut has launched a new national marketing campaign for the football season in partnership with Pepsi, featuring Buffalo Bills quarterback Josh Allen. The campaign, titled ‘Gameday Starts with a HUT’, centers on the traditional play-call used by quarterbacks.

As part of the promotion, the company is offering participants a chance to win free pizza for life. To enter, eligible residents of the 50 United States and Washington, D.C. must upload a video of at least 10 seconds showing themselves saying ‘HUT’ while performing a gameday-related activity. The brand suggests various roles for participants, such as a ‘tailgate quarterback’ or a ‘watch party quarterback’.

In addition to the contest, Pizza Hut is introducing seasonal food deals, including a $10 large 3-topping pizza and a new Triple Treat Box Gameday Edition that can be upgraded with Pepsi products.