Pizza Hut rebrands as ‘Hut’ for 25-week NFL campaign

Pizza Hut has announced a temporary 25-week rebranding campaign, dropping the word ‘Pizza’ from its name to operate simply as ‘Hut’. The move is timed to coincide with the upcoming NFL season.

The campaign is visible across the company’s social media profiles and has been physically implemented at its headquarters' restaurant in Plano, Texas, where a football graphic covers the word ‘Pizza’ on the exterior signage.

Dave Portnoy, founder of Barstool Sports, publicly praised the strategy as ‘brilliant’ during an appearance on ‘Varney & Co.’ While endorsing the marketing tactic, Portnoy also used the platform to suggest that the company direct advertising spend toward Barstool Sports to reach football audiences.