Planet Fitness receives ‘Hold’ rating from TD Cowen

TD Cowen has reaffirmed its ‘Hold’ rating for Planet Fitness, setting a price target of $54.00. Analyst Max Rakhlenko maintained this valuation despite recent financial performance.

In the second quarter of 2026, Planet Fitness reported revenue of $365.22 million, which was 2.53 percent above the consensus estimate of $356.21 million and a 7.10 percent increase compared to the same quarter the previous year. The company’s adjusted earnings per share reached $0.88, exceeding the expected $0.85 by 3.53 percent.

While TD Cowen’s target of $54.00 is lower than the broader market consensus of $70.24 from 22 research firms, the company’s recent earnings have consistently outperformed expectations. The next earnings report is scheduled for November 5, 2026.