Planon appoints Clarinda Dobbelaar as Chief Marketing Officer

Planon, a provider of software for intelligent and sustainable building management, has appointed Clarinda Dobbelaar as its new Chief Marketing Officer (CMO). In this role, Dobbelaar will lead the company’s global marketing organization and drive its growth strategy and market leadership.

Dobbelaar brings over 20 years of experience in B2B technology marketing, sales, and portfolio management. She previously served as CMO at Companial and held leadership positions at Software Improvement Group, INTO, and Nasdaq. Planon CEO Peter Ankerstjerne stated that her expertise will help strengthen customer engagement and refine the company’s go-to-market approach.