Plant-based gastronomy expands from niche to mainstream

The gastronomy sector is undergoing a significant transformation driven by a growing demand for sustainability and well-being, specifically through the rise of plant-based options. Once viewed primarily through the lens of nutritional necessity or dietary restrictions, plant-based products are increasingly being embraced for their flavor, sophistication, and creative potential in high-end cuisine.

Data indicates a strong shift in the market. According to the 2025 Edenred FOOD Barometer, 46% of Portuguese restaurants report an increased demand for vegan and vegetarian options. Furthermore, a 2022 Global Data survey suggests that 75% of consumers expect plant-based options to be widely available in most restaurants by 2030, signaling the movement's transition into the mainstream by 2035.