Plastic is Fantastic Association expands into Middle East

The Plastic is Fantastic Association (PiFA) is expanding its global presence by participating in the 20th Annual GPCA Forum in Dubai. Scheduled for November 22–24, 2026, at the Madinat Jumeirah, the organization aims to establish new partnerships with raw material suppliers and industry stakeholders at the beginning of the value chain.

Executive Director Dominic Fiel and Regional Campaign Manager for MENA Sladjana Davidovic will represent the association. The initiative focuses on promoting fact-based discussions regarding packaging materials and engaging with the Middle East and North Africa (MENA) region, which Fiel identifies as a central hub for global material production. Rather than a traditional product exhibition, PiFA’s presence emphasizes professional dialogue, political networking, and cross-industry exchange.