Platinum Guild International launches Men of Platinum campaign

Platinum Guild International (PGI) India has unveiled a new campaign and expanded collection for its men’s jewellery brand, Men of Platinum. The campaign features cricketer Rohit Sharma and music composer Anirudh Ravichander as brand endorsers.

The new collection includes a variety of platinum pieces such as chains, pendants, bracelets, and rings. The designs range from bold statement pieces to lighter, contemporary items intended for frequent wear, utilizing sculpted forms and geometric surfaces.

The campaign is centered on the theme that “enduring success is forged through character.” Through promotional films, Sharma and Ravichander discuss the resilience and values required to sustain success in their respective fields, drawing parallels between the enduring nature of platinum and the strength of personal character.