Play Nation opens first Malaysian pop-up at The Exchange TRX

Singapore-born lifestyle and toy brand Play Nation has launched its first major pop-up store in Malaysia at The Exchange TRX in Kuala Lumpur. The expansion follows strong interest from the local collector community.

The pop-up features a variety of popular character collaborations, including Care Bears, Sanrio (Hello Kitty), and LINE Friends. Additionally, the brand is introducing a Heritage Series that incorporates nostalgic elements from Malaysia and Singapore, such as designs inspired by traditional shop houses and kopitiams.

Visitors can participate in interactive experiences, such as a Do-It-Yourself Bar where they can create an ‘Ocean in a Bottle’ souvenir. The event aims to provide a community space for collectors to engage with new collections and interactive play experiences.