Playa del Carmen targets French tourism market with Paris delegation

Playa del Carmen municipal authorities are launching an international promotion strategy in Paris to attract French tourists. Led by Mayor Estefanía Mercado, a delegation aims to strengthen the destination's presence in the European market.

The delegation, which includes Municipal Tourism Secretary Fabiana Briseño Suárez, will present the municipality's tourism offerings to approximately 60 travel agencies and tour operators. The promotion will highlight the region's beaches, culture, Caribbean identity, and event schedule.

The primary objective of this initiative is to attract high-income visitors to increase economic impact and local welfare. By establishing commercial links with European operators, the municipal government seeks to position Playa del Carmen as a premier option for French travelers and create new opportunities for the local tourism sector.